Heerenveen loses crucial sponsor deal with Moofpeople. Founder Adrie Achterberg reacts disappointedly to the way he heard the news. Moofpeople was in the running to replace Wolkom as the main sponsor and would have signed a long-term contract for at least 1 million euros per season. Achterberg is extremely disappointed with the way he heard the news: last week during the business football tournament at the Abe Lenstra Stadium. 'We have been working together for months to see if we could close a long-term partnership. For such an announcement, I think you should have the respect to make a business agreement', he says. Moofpeople started as the main sponsor of the Women's team, but did not appear on the front of the shirt. 'The condition of Ausnutria was that they would not only be on the front of the shirt for the men, but also for the women', Achterberg explains. 'I said immediately: I pay the same amount, but if it's better for the club, I'll go to the back of the shirt with all my heart.'